Little Bat Brand Strategy

Little Bat is Beth Carter.

The name comes from my half pug, Charlie, who looks uncannily like a Brown bat that once flew out of a chimney in Island Park, ID.
As it turns out, bats are very cute. The icon is an homage to the incredible grill bestowed upon this incredible creature.

I began my career as a journalist and aspiring writer, but soon found myself pushing up my sleeves solving business problems with creative thinking in advertising. Agency life taught me so much beyond my trade, but also sharpened my skills with unprecedented speed and precision. I chose to leave ad life and go back to school in order to put my background, my education, my skills and my privilege to use where I felt they were needed more. I landed in the world of social impact, startups and nonprofits. Working with my founders makes me so happy. Lifting up their voices and ideas, ensuring their success, is what this is all about.

Charlie and I live in northeast Los Angeles, CA (by way of SLC, EUG, DUB, NYC, SFO and LDN)
with my boyfriend and other, also cute, dog.

“Far and away the best prize that life has to offer is the chance to work hard at work worth doing.”

— Leslie Knope (via Teddy Roosevelt)